Talk of new iPhone models gives Apple‘s stock a lift

Shares of Apple Inc. are up 0.9% in midday trading Monday after Bloomberg regarding Apple‘s plans for its next batch of iPhones. The piece said that Apple plans to launch three new phones this fall, , and that the company will look to generate buzz for its new low-end model through a variety of color choices. This cheaper device will look like the iPhone X but have aluminum edges rather than steel ones, according to the report, and feature an LCD screen. The current iPhone X has an OLED screen, and many expect Apple to debut two higher-end models in the fall that feature OLED screens. One of these models will have a 5.8-inch screen and feature processing and camera upgrades, while the other will be have a 6.5-inch screen, Bloomberg said. It will reportedly let users view apps side by side. The report cites multiple anonymous sources. Apple shares are up 37% over the past 12 months, while the Dow Jones Industrial Average has gained 19%.

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